Malaysian Airlines corporate strategy Essay Example | Topics and Well Written Essays - 2000 words

Malaysian Airlines corporate strategy - Essay Example The paper tells that facing a tough economic environment, strong rivals and governmental interventions, Malaysian Airlines is facing a situation where it is fighting to remain operational. Low cost operators are developing different capabilities in their operations that are leading to a competitive advantage for them. Industry wide standards are evolving so rapidly that it is becoming difficult for airlines who have massive operational scale to adapt there processes to theses changes in a small period of time. In these times company has to thoroughly scrutinize its business processes to tighten up cost and in effect maintain those margins that allow it to remain competitive in the industry. However, there is a limit to this measure and therefore company has to explore other options. Malaysian Airline has been facing serious threats from the low cost competitors. The competitors are trying to capture the market share of Malaysian by using different low cost strategies. Low cost strate gies allow the organization to create a cost leadership and impose serious competitive challenges for other organizations. In this particular case study, the competitors of Malaysian airline are offering heavily discounted seats in core markets, this in turn allows them to influence demand and set new standards in the market. Apart from this, another competitive action taken by the low cost competitors is of E-ticketing, since it’s a onetime cost which allows the airline to avoid cuts or commissions of different parties, who were involved with booking tickets for example agencies, queues and staff. Another factor which has allowed the competitors to offer services at relatively low cost is the low cost airports. This has tremendously reduced their cost and is one of the reasons for them to offer such low fares. The competitors are able to attain and maintain zero accommodation cost for airline staff. This has become possible because the operations of these competitors are des igned in such a manner that they do not require their cockpit staff to spend a night at a hotel after the flight. The staff comes back home immediately on the next flight. Code sharing has also allowed them to keep their expenses low. Lastly, these competitors have implemented performance linked compensation i.e. these companies have tied their compensation with the performance of the airline employees, giving them an incentive to keep performing exceptionally. Impact of the Actions of Competitors on Malaysian Airline: The strategies and actions implemented by the low cost competitors have some serious impact on the Malaysian airline. The airline has been forced to offer better service standards. Obviously, this measure would require the airline to incur more cost. Low cost airline has set a new benchmark for operations; these latest operations require airlines to cut every ounce of unnecessary cost, thereby squeezing capital expenditure. Low cost competitors due to their smooth ope rations have set fares prices so low that it has caused big airlines with massive operation to explore ways to lower their fares. Due to their massive scale, such airliners are facing difficulty to offer competitive rates. Since low cost operators charge such a low cost on domestic flights, it has put pressure on airlines like Malaysian airline to increase the passenger load on domestic flight in order to keep domestic services operational. Low cost flight carriers are now moving towards countries and regions liken ASEAN, China and India, thereby attacking the most probable markets for big airlines like Malaysian Airlines. Probable Actions for Malaysian Airline: Malaysian Airline has to take several measures and steps in order to overcome the increasing competitive pressure by the low cost competitors. The company can take measures in order to facilitate the process of downscaling unproductive operations for example certain domestic or regional flights. Apart from this the company c an also follow the Airline BTP2 manual

Television Overexposure and ADHD: Is there a connection? :: Essays Papers

Television Overexposure and ADHD: Is there a connection? It is an urban myth that an overexposure to watching television may cause people to develop Attention Deficit Hyperactivity Disorder (ADHD). My purpose is to study this theory to discover if it is accurate. I am also interested in discovering how ADHD plays a role in education. Before I can begin I have to start by researching what ADHD is. ADHD is a disorder among people that is associated with three main symptoms which are poor sustained attention, impulsiveness, and hyperactivity. Along with these three main topics, three subtypes have also been identified in the forms of being predominately inattentive, predominately hyperactive-impulsive, and combined types (Barkley). Where does ADHD occur? Out of the childhood population 4-12% have ADHD (Clayton). Along with that percentage boys can be found outweighing girls in a ratio of 3:1. ADHD can continue on into a person’s adolescence stage in 50-80% of clinically diagnosed case and into adulthood in 30-50% of these same cases (Barkley). How can someone determine if their child or children have ADHD? ADHD is most likely evaluated through diagnostic interviews with the child, their parents, and the child’s tearcher(s). Other evaluations are behavior rating scales completed by both the parents and the teacher(s), direct observations of the students’ school behavior, and clinic based testing (Anastopoulos). There are many different methods as to how ADHD is treated. Some examples are couneling and behavior management training for the parents, family, and teacher. The are also special education resources available in order to help children with ADHD. Another alternative for parents is to have a professional prescribe psychoactive medications for their child or children to improve their behavior (Barkley). The most effective type of medication found for ADHD are stimulants. Different medications work differently on many people and it is important to work with a professional to decide which prescription is right for you. In some cases the use of stimulant psychoactive medication dramatically reduces hyperactive and impulsive behaviors, im proves focus, and has even improved physical coordination (Attention).

Cardiac Catheterization

Cardiac catheterization is often referred to as coronary angiography or a coronary angiogram. It is a radiographic procedure that is used to look at and visualize the heart and the coronary arteries. During a cardiac catheterization it is possible for the cardiologist performing the procedure to see how effectively blood is flowing through the coronary arteries. In addition, this procedure allows the cardiologists to see how blood is moving through the chambers of the heart and how effective the heart valves are functioning. A cardiac catheterization can also allow for the visualization of the movement of the walls of the heart to see if the pumping action of the heart is normal. The primary application of cardiac catheterization is to determine if there is the presence of coronary artery disease. If there is occlusion of the coronary arteries this is the result of atherosclerosis, or plaque build up within the coronary arteries. During a cardiac catheterization it is possible for the physician to identify the location and size of these plaque deposits. The presence of plaque within the coronary arteries can lead to a myocardial infarction; therefore, if the plaque buildup is substantial, therapeutic action has to be taken. This treatment may include coronary bypass surgery if the coronary artery disease is widespread and or the arteries are occluded to a large degree. A large number of patients who do have coronary artery disease are treated in the cardiac cath lab during the catheterization with procedures such as percutaneous coronary intervention (PCI) and angioplasty with stenting and artherectomy. Angioplasty is performed by inserting a catheter into the coronary artery that is blocked. The catheter has balloon that can be inflated where the blockage is present. The pressure from the inflated balloon will force the plaque to the sides of the coronary artery. This will allow the artery to open and allow for increased blood flow through that branch of the coronary arteries. Once the plaque is moved aside the cardiologist will insert a tiny expandable wire tube known as a stent. The stent will be placed where it can be expanded to hold the artery open. Some stents are designed to simply keep the artery held open. Other stents used are drug-eluting stents. These stents are coated with pharmacologic agents that work to prevent restenosis of the artery. Another form of PCI is artherectomy. This is a procedure that has a cardiologist using a cutting blade that spins rapidly or a laser beam to cut away or burn away plaque that is blocking a branch of the coronary arteries. To perform a cardiac catheterization the patient is brought to the cardiac catheterization lab. These procedures are performed by specially trained cardiologists, nurses and radiologic technologists. The procedure is performed on a specialized table with fluoroscopy equipment, cardiac monitoring equipment, and the use of computerized technology to assist in data and image collection and analysis. To perform a cardiac catheterization the cardiologist will insert a sheath, or a short tube usually into the femoral artery. A long very thin catheter will then be fed through the sheath and guided through the arteries until it is in the heart and coronary arteries. The physician uses fluoroscopy equipment to guide the catheter into the coronary arteries. To allow for clear viewing of the coronary arteries, contrast material is injected into the catheter. As the contrast material flows through the heart chambers and coronary arteries x-rays are taken. The physician can than visualize the heart, valve function, and the flow through the coronary arteries. Any obstructions in the coronaries will become readily visible. The contrast material used to allow for the visualization of blood flow is iodine based and is flushed through the patients system rather quickly once the test is completed. The contrast material will be injected into the catheter that has been fed into the heart. As the contrast material flows through the heart x-rays are taken as a motion picture. This allows the cardiologist to not only visualize the flow of blood through the heart and coronary arteries, but the wall motion and valve function can be seen as well. This component of a cardiac catheterization is the actual coronary angiogram. If there is coronary artery disease, which is a blockage in some branch or branches of the coronary arteries, these blockages will be visible during the angiogram. The cardiologist performing the procedure will then determine the course of therapy to enhance blood flow through the coronaries. In mild cases, the patients may be treated medically with no cardiac catheterization intervention. In more severe cases the cardiologist might perform angioplasty with stenting. In those cases where stent placement cannot be done, or if the coronary artery disease is too widespread, then coronary artery bypass surgery might be warranted. A cardiac catheterization generally takes about 30 minutes. It can take longer if the cardiologist has to perform angioplasty and place multiple stents. Following the procedure the patient may remain in the hospital overnight or they may be able to go home after a few hours of recovery time. Most cardiac catheterizations are done via catheter insertion into the femoral artery. When the procedure is completed the sheath will be removed and the entry site will be closed with the application of pressure and a suture device or plug. A cardiac catheterization is an invasive procedure done in a sterile O. R. like environment. Although, the complications are rare, they do exist. Complications include: Allergic reaction to the contrast material, irregular heart rhythm, bleeding where the catheter was removed, infection, coronary artery spasm or acute closure, a tear and bleeding, and the need for emergency heart surgery. However, the benefits far out weigh the risks. The clinical information that this gold standard test provides about the heart, and the ability to open coronary arteries without surgery makes this procedure critical for those who are believed to have heart disease.

Does Anselm s Ontological Argument Successfully Show That...

Grant Naville Philosophy Final Paper Steven Mischler Does Anselm’s Ontological Argument Successfully Show That God Exists? The argument of whether God does or doesn’t exist has been a popular philosophical topic and everyday topic around the world for many centuries. It is a very important concept that philosophers have been trying to grasp since the beginning of philosophy. Anselm and Hume both have arguments that give us reasons to believe whether God exists or doesn’t exist. In this paper, I will venture into Anselm’s ontological argument, Hume’s contra-ontological argument, and objections to both of these arguments. First, some background information to help tie in the belief systems of both Anselm and Hume philosophical arguments. Anselm was a Benedictine monk, abbot, philosopher, theologian, and saint of the Catholic Church. He held the office of archbishop of Canterbury from 1093 to 1109. Anselm was born in what is now considered Italy. His most famous writing was his ontological argument, which will be discussed later in the paper. Hume was a Scottish philosopher, hist orian, and economist who is best known for his highly influential system of radical philosophy. Both individuals are astoundingly educated and provide views on whether God does or doesn’t exist. As can be seen from the previous paragraph, Anselm was a very influential Christian thinker of his time. In that time, Anselm committed himself to his Ontological Argument. His main goal was to ground ChristianShow MoreRelatedDoes The Ontological Argument Successfully Show That God Exists? Essay1859 Words   |  8 PagesCarr Does the Ontological Argument successfully show that God exists? God – â€Å"a being of which nothing greater can be conceived.† (Blackburn, S, 1999. Think. New York United States of America, Oxford University Press Inc. 5:154) The ontological argument put forward by St Anselm, is based on this definition. The argument, Anselm’s premises, the concept of god being understood, god existing in the understanding and god necessarily existing in reality, plus conclusion that god in fact exists, can beRead MoreThe s Ontological Argument : What Does The Only Way God?1975 Words   |  8 Pagesit is that you come from the idea of God is present throughout. Though it may not be the same God as other religions the key idea is in fact there. God is known to all as the all mighty thing, however he is representative for much more. God s impact on individual’s lives is something that he will forever hold upon the human race. God s necessity in our lives is hugely relevant in our society today. With a large amount of evil occurring in our world today, God is that one thing that helps us keepRead MoreOrganisational Theory230255 Words   |  922 Pagesmanaging, organizing and reflecting on both formal and info rmal structures, and in this respect you will find this book timely, interesting and valuable. Peter Holdt Christensen, Associate Professor, Copenhagen Business School, Denmark McAuley et al.’s book is thought-provoking, witty and highly relevant for understanding contemporary organizational dilemmas. The book engages in an imaginative way with a wealth of organizational concepts and theories as well as provides insightful examples from the